How to be relevant even in hard times

As a leader, how do you Stay Relevant during Covid 19?

You have to “Add Value”. Period…

I can’t think of any other way to really stay relevant and stand out during this time.

 

  • During this time, do you support your clients directly or indirectly?
  • Are you keeping your prices fixed when times are difficult like now?
  • I know most business owners will disagree with me on this one, but I’m willing to take a chance. Are you one of the people who feel that this is the time to make money?

But supporting your clients during this time is when you provide them with VALUE. If you want to be relevant, you have to be seen as valuable at this trying time of the pandemic. People are facing different problems during this time, so are businesses. Some are closing down because “there’s no business”.

Why do some people and organisations give food parcels?

Do they give them at a price? Do they charge people for these food parcels?

For them to be relevant in this time, they are solving the problems of the day.

As a business owner, and you have to think of a strategy to be sustainable and to move forward in this pandemic and beyond. What is it that you need to do to be relevant?:

  • Work directly on problems facing your clients

What problems are they facing right now? What do they need for them to survive and move forward?

  • Introduce tools and techniques relevant for this time to solve their problems.

What methods do you need to introduce to them for them to move forward? Do they need an App? Are these methods relevant to solve their problems during this pandemic?

  • Don’t be generic. Be specific. There’s no “one size fits all”.

Rather than focusing on generic roll out of tools and techniques to solve their problems, focus on solving one problem at a time.

  • Find out what information or knowledge your clients need during this Covid 19 pandemic. Remember it has to be information that will help them survive the hardships of today and to help them move forward. For example if they need knowledge of how to design and sell a new product like (for example Masks), then get it to them.
  • Interview experts in your industry
  • Interview successful businesses and ask them how they got it right.
  • Hold knowledge exchange programs for your clients

Provide as much value as you can during this period.

Then after providing help and adding value to most people, can you imagine what will happen?

  • People will trust you as an expert in your industry and would want to do business with you
  • They will refer other people to you who has potential to be your clients

It all starts by helping people for Free. It will give you clients that you wouldn’t have been able to get even using the best strategy. This opportunity will expose your work to many people. That is the best way of showcasing your skills.

Don’t sit around and worry about the “What ifs”

Stay ahead of everyone else, by proving VALUE at a time of need.

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